CanadianS Are Tired of

SOBEYs’ BROKEN

CAGE-FREE PROMISES 

Since Animal Justice’s first investigation into a Sobeys egg supplier, Canadians across the country have been showing up to demand a public plan for real progress.

Join us to be a part of the largest cage-free egg campaign in Canadian history.

SobeysDroppedTheBall.ca: Sobeys Broken Cage-Free Promise: Animal Welfare Investigation.

ACCOUNTABILITY FOR SOBEYS BROKEN CAGE-FREE PROMISE

From grocery stores, to sporting events, to award shows, Canadians are standing up for caged hens .

A decade after promising to go cage-free by 2025, Sobeys is still supporting cruel cage confinement for hens – despite growing public outcry and years of commitments made by Sobeys’ leadership team.

We’re holding Sobeys accountable. Join us by urging the company to finally publish a plan for cage-free progress.

People protesting outside a building holding signs and banners opposing animal cruelty and animal abuse, advocating for animal rights and justice.

A YEAR OF ACTION FOR HENS:

Nationwide DAY OF ACTION at Sobeys Stores

NOVEMBER 29, 2025

Sobeys is becoming known across Canada for cage cruelty, sparking protests at stores across the country. Protesters gathered in 10 cities demanding action in Calgary, Charlottetown, Edmonton, London, Montreal, Ottawa, St. John’s, Toronto, Vancouver, and Winnipeg.

These demonstrations marked the fourth nationwide action since August in what has become the largest corporate cage-free campaign in Canadian history.

Coast to coast, consumers and advocates exposed Sobeys’ cage cruelty using megaphones and signs reading “Sobeys Home Grown Factory Farming” and “Premium Prices for Factory Farmed Eggs.” These large-scale protests drew media coverage from Global News and CityNews.

SObeys’ Art of Deception at the National Gallery of Canada

OCTOBER 2, 2025

Over an elegant backdrop of the Sobey Art Award Exhibition at the National Gallery of Canada in Ottawa, advocates unveiled the hidden truth about the award’s funders.

As the first speaker took to the podium, Animal Justice delivered a powerful message about Sobeys’ caged hens—exposing how the grocery giant remains deeply entrenched in the art of deception when it comes to animal welfare.

WORLD EGG DAY Protests ACROSS THE COUNTRY

OCTOBER 11, 2025

Following World Egg Day, advocates across the country escalated with a third day of action on October 11.

More than 130 demonstrators participated in nationwide protests in front of Sobeys and Empire-owned stores in Calgary, Charlottetown, Edmonton, Montreal, Ottawa, St. John’s, Toronto, Vancouver, and Winnipeg.

The protests drew media attention from national outlets, including CTV that covered the story in Winnipeg. Protesters held signs highlighting the hidden suffering behind the eggs on Sobeys’ shelves while mobile billboards drove through busy shopping areas for the entire day. Through six cities, trucks displayed video clips of the cage conditions of a Sobeys egg supplier and a link to Animal Justice’s exposé video.

People protesting for animal justice holding signs about egg production outside in an urban setting.
A group of protesters standing outside a Sobeys grocery store holding signs and banners advocating for animal rights and exposing cruelty practices related to Eggs. Some signs read "Animal cruelty is bad for business," "Cruel cage practices exposed,"
Protesters holding signs and a large banner advocating for animal justice and against factory farming, outside a building with a glass storefront.
A group of protesters gathered on a city sidewalk holding signs and banners advocating against cruelty in chicken cage practices and farmed eggs, in front of a building with signs for Sobeys Urban Fresh.
Caged chickens with rubber beak covers placed outside near a sign that reads, 'Sobeys Animal Cruelty is Bad for Business,' in a grassy area with houses and a utility box in the background.
A person wearing a helmet holding a sign protesting animal welfare issues; a truck display board shows a message about Sobeys' animal welfare practices; a city street with cars and pedestrians is in the background.
A woman with long hair, glasses, and a choker holding a sign that says 'Sobeys Cruelty Exposed' with an image of a baby chicken behind a wire.
Protestors outside Safeway holding signs and a large banner exposing cruelty in egg practices. The banner shows images of chickens and eggs, with the text 'The Truth Behind Safeway's Eggs' and 'Animal Justice'. The signs highlight issues like 'Cruel
Protest outside a Sobeys grocery store with people holding signs advocating for animal welfare and protesting for animal rights, including a person in a chicken costume holding a sign that says "Stop Hurting My Sisters."
Protesters standing under a tree holding signs advocating for animal welfare and against factory farming, with a large banner on the right side of the image.

Sobeys’ Shareholder Meeting CRASHED by Mobile Billboard

SEPTEMBER 11, 2025

At the Annual General Meeting of Shareholders in Nova Scotia, investors in Sobeys’ parent company Empire were confronted with a mobile billboard circling the movie theatre hosting the event.

Because of the truck, the Nova Scotia communities of New Glasgow and Stellarton—home to Sobeys’ headquarters—learned all about our investigation into a Sobeys egg supplier that still houses hens in cruel cages. We made sure it was the talk of the town by scheduling the truck to drive around the small cities for the two full days around the meeting.

Wherever Sobeys goes, the truth behind their animal welfare claims follows.

A person ice skating on an outdoor rink surrounded by trees.

SObeys Called Out for CRUELTY at National Bank Open

AUGUST 7, 2025

During the championship match of the National Bank Open at Sobeys Stadium, Animal Justice took to the skies to expose ongoing cruelty in Sobeys’ egg supply chain.

As thousands of spectators in the stands watched the final game unfold, an airplane circled overhead towing a banner that read SOBEYSDROPPEDTHEBALL.CA. Demonstrators seated in the Sobeys Fresh Zone unfurled a banner, drawing attention to the planned release of undercover investigation footage from a Sobeys egg supplier.

Brave the Cage Demonstrations

AUGUST 2 & AUGUST 30, 2025

On August 2, Animal Justice brought Brave the Cage to four Canadian cities—Ottawa, Toronto, Montreal, and Calgary. Outside Sobeys, IGA, and Farm Boy stores, we invited shoppers to spend five minutes inside a cramped wire cage in exchange for $20.

Participants got a glimpse of what life is like for the millions of hens in Sobeys’ supply chain. Many were shocked to learn that 80% of the eggs Sobeys sells still come from caged hens, despite the company’s decade-old promise to go 100% cage-free by 2025.

The action drew national media coverage, and expanded to eight Canadian cities on August 30.

A man wearing sunglasses and a wide-brimmed hat holding a sign that says "Brave the Cage Challenge!" and "$20 for 5 Minutes in a Cage" during a protest outdoors with green trees in the background.
Group of protesters holding signs outside a store named Sobeys, advocating against animal cruelty and animal welfare issues.
Protesters holding signs advocating for animal welfare, with a large banner reading 'Sobeys' Animal Welfare Practices: So Outdated, So Embarrassing, So Cruel' in an urban public space.
Three individuals are sitting inside a cage on a city street during a protest, with two people holding a large banner behind them that reads 'Sobeys' Animal Welfare Practices: So outdated, so embarrassing, so cruel. Sobeys: Make cages history.'
Two women protesting outdoors, holding signs advocating for cannabis legalization and police reform, with other protesters in the background.
Protesters holding signs and banners advocating for animal welfare practices outside on a city sidewalk, with a person in a cage on the ground.
Protesters standing on grass beside road holding signs, with a large inflatable chicken dressed as a hen and a tree behind them. One sign reads "Sobeys: Canadian Families want to eat. STOP ABUSING HENS." Another sign says "It doesn't have to be this
Group of protesters standing outside a building holding signs advocating for animal welfare and an end to animal abuse, with a person dressed in a chicken mascot costume
A group of protesters standing on a sidewalk holding signs advocating against animal cruelty and animal abuse, with one person inside a cage on the ground, and a large banner that reads "Sobeys' Animal Welfare Practices." The signs include messages s
A woman squatting inside a cage at a protest, holding a small object in her right hand. To her right is a large black and green banner with white and green text protesting animal cruelty and urging to make cages history.
Two women holding signs at a protest, one sign reads 'Brave the Cage Challenge! $500 for 5 Minutes in a Cage!' and the other reads 'Sobeys: Canadian Families want you to STOP ABUSING HENS.' A group of children is inside a small cage on the sidewalk,
Group of protesters holding signs and banners advocating for animal rights and criticizing Sobeys' animal welfare practices, with a person sitting inside a cage in the foreground on a city street.
Two women standing outside near a road, holding signs and flyers advocating for animal rights; one woman holds a sign with a message about cage-free promises and pictures of chickens, while the other holds flyers.
People protesting outside a shopping center with large signs and a mascot.
Three women are sitting inside a large cage on a sidewalk, wearing sunglasses and black clothing. Two other people stand behind the cage holding signs with messages advocating for animal rights and body autonomy, including one with chickens and the t
People protesting animal welfare practices, some wearing chicken masks, holding signs with messages advocating for animal rights and against animal abuse, standing near a street.
Protestors outside Sobeys store advocating for animal welfare, some in cages representing animals, holding signs against animal abuse and supporting cage-free promises.

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